Introduction

Younger audiences, particularly Millennials and Generation Z, are increasingly influenced by digital food content. Their likes and engagement levels vary significantly based on content formats across social media platforms, confirming the ongoing trend of online culinary exploration and interest in food culture.

Conclusion

To effectively engage younger audiences, it is essential to focus on creating visually attractive, engaging, and relatable food content that is tailored to specific social media platforms. By adopting these strategies, content creators can establish a strong connection with their audience and differentiate themselves in an increasingly crowded digital landscape.